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瞭解海岸遊憩區遊客的氣候變遷知覺 及其調適意圖—計畫行為理論的檢視
Understanding Tourists’ Perceptions and Adaptation Intentions to a Coastal Destination Experiencing Climate Change: Examining the Theory of Planned Behavior
王維靖，侯錦雄，黃玉琴
Wei-Ching Wang, Jing-Shoung Hou, Yu-Chin Huang
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【摘要】
本研究藉由加入氣候變遷知覺擴展計畫行為理論，瞭解海岸遊憩
區遊客的調適意圖結構模式，說明觀光環境變化影響遊客行為的特性。透
過602份墾丁遊憩區台灣遊客的現地問卷進行資料分析，結果顯示計畫行為
理論中的知覺行為控制是氣候變遷知覺與遊客調適意圖間的中介變數，但
主觀規範與態度對遊客調適意圖並不顯著。本研究成果建議未來探討氣候
變遷下遊客調適行為的研究，應考慮遊客對氣候變遷的看法及其調適能力
的可能性，而有助於海岸遊憩區管理者設計更有效的旅遊管理方案強化遊
客知覺行為控制，幫助其調適遊憩區的氣候變遷現象，本文末亦討論研究
結果的理論與實務暗示。
This study develops a structural model to understand tourists’
adaptation intentions to a coastal destination experiencing climate change by
adding a construct of climate change perception into the theory of planned
behavior. An on-site questionnaire was administered to 602 Taiwanese tourists
at Kenting National Park. The results indicated that perceived behavioral control
was an important determinant of tourists’ adaptation intentions; however,
attitudes toward adaptation behavior and subjective norm were not antecedents
of adaptation intentions. The findings suggest that future efforts to understand
tourists’ adaptation behaviors in destination experiencing climate change should
consider tourists’ perceptions and ability to implement adaptations to climate
change. Implications for theory and practice are provided.
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【關鍵字】
氣候變遷知覺；調適意圖；計畫行為理論；知覺行為控制； 墾丁
Climate change perception; Adaptation intention; Theory of planned behavior; Perceived behavioral control; Kenting
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