【摘要】
90年代後亞洲都市經歷更多嚴重震災。有別於過去都市再開發的
復興方式，活用文化藝術的創造性復興的文化計畫和其非市場效益漸受重
視。而觀光是震災復興中的重要產業，但復興型態的改變對觀光型態所產
生影響卻尚未被討論。故本研究嘗試以文化經濟學的角度，探討震災復興
中文化計畫之非市場效益對震災復興和觀光的價值。本研究以CVM法問卷
隨機訪問造訪集集火車站的遊客，以MeanWTP計算總願付價格TWTP (total
willingness to pay)，得出TWTP為579,343,440元。
本研究所提出活用CVM法的評價流程將可以彌補目前對震災地域的文化計
畫評價方式的不足，有助政策擬定者可更客觀評價並修正計畫，並思考如
何提升計畫對不同屬性遊客所產生的多樣化效益。
Urban Asian cities have experienced a growing number of
earthquakes since the 1990s. Distinct from past urban redevelopment approaches
to revitalize post-quake regions, cultural projects for creative revitalization
involving cultural arts and their non-market benefits have garnered increased
attention worldwide. Post-quake revitalization is crucial in regions that thrive on
tourism. However, no research focuses on how changes in revitalization methods
impact tourism patterns. Thus, adopting a cultural economy perspective and
novel tourism concepts, this study explores the non-market benefits of cultural
projects for post-quake revitalization and the tourism industry. In addition, it
examines how such non-market benefits can be estimated and digitized using a
contingent valuation method. Mean willingness to pay was used to determine
TWTP (579,343,440 NTD). The proposed process can address deficiencies
in existing valuation methods applied to post-quake revitalization. Further,
policymakers can adopt the method to objectively evaluate and modify projects
and determine ways to enhance the various benefits of a project from a tourism
perspective.
|