【摘要】
台灣近年來露營人口大幅成長，露營的型態、場地空間與用品設
備也不斷的轉變與發展，國內目前已有許多不同型態的露營場地供露營者
選擇，在從事露營活動時，場地空間、設施、周邊自然環境及景點往往會
影響民眾與環境的互動行為及感受。過去的研究中較少針對露營者遊憩專
門化程度、露營場地之環境支應性感知做探討。因此本研究透過問卷調
查，修正計畫行為理論模式後提出適當之露營活動參與行為模式，並以南
北露營場地差異之角度驗證之。研究結果將根據行為模式給予不同之建
議，以提升露營場地規劃之完善性。並提供相關業者及在管理與行銷方面
之建議。
In Taiwan, the population participating in camping activities has
increased in recent years. The style, space, commodities, and equipment for
camping activities continues to evolve and develop in different ways. Nowadays,
there are many types of campsites from which the camper can choose. The space,
infrastructure, natural environment, and tourist resorts are factors that influence
our perceptions, feelings, and interactive behavior towards the environment
when it comes to camping activities. Past research has discussed the recreational
specialization for the camper and the environment affordance perception of
camping sites. However, this study analyses how the participant behavior of the
camper is influenced by the affordance perception of campsites based on the
differences between the south and north of Taiwan. Furthermore, we examine
whether the camper with different recreational specializations produces nonidentical
affordance perceptions. Last, we establish the participant behavior of the
camper in relation to the Theory of Planned Behavior to compare the difference
between the people in the south and north of Taiwan. Via a questionnaire survey
and modification theory, we also verified the behavior model of camping activity
participation to show the differences between southern and northern Taiwan. The
behavior model provides suggestions on how to improve the quality of campsites
and to advise relevant industries regarding their management and marketing
strategies.
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